
Engagement and Communications
Introducing how to promote user engagement and communications strategy.
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Engagement and Communications
Introducing how to promote user engagement and communications strategy.
Promote User Engagement
Having converted the stakeholders and managers, we now need to convince the end-user community of the benefits of the training programme and the system in general. Often the communications strategy will be defined by corporate communications teams or a separate team contracted for the project. It is essential that the training approach and strategy is fed into this stream as early as possible. It is also essential to check that comms are being disseminated effectively, right down to the training audience.
All too often this critical part of the process is left for senior managers to cascade down, which does not always reach the desired audience.
Communcations Strategy
Having a training team involved in the communications strategy and execution is highly beneficial, not only to keep the message consistent but also to contextualise and clarify where needed throughout the training delivery. In the diagram below we have identified what we believe are the key communications elements.

How training engages users
The second part of engaging users is making the training offering attractive. What this means in real terms will very much depend upon the audience for a particular strand of the training. For example, Finance teams with existing ERP experience may well require a lighter touch than, say, staff who have not used an ERP system before. Presenting either of these groups with a training programme that doesn’t match their expectations or meet their perceived requirements will make engagement harder to achieve, which will, in turn, affect the effectiveness of the programme. In previous sections, we looked at “Kerb Appeal” and the bell curve distributions of training needs. Both of these factors feed into this area of activity.
Not only do we have to engage the system’s users, but we also need to provide layers of training that support personal confidence.
Hear it first hand
What do our customers think of our training?
Fudgelearn focus on the quality of relationships with customers and look to work in Partnership to help achieve the desired outcomes. They’ve proven flexible in meeting our requirements and extremely responsive in managing the service they provide. For example, one of their Account Managers has come onsite on a regular basis to provide support and guidance for members of my department to ensure we’re getting the most from the service.
L.R.
John Lewis Partnership
We have had the pleasure of working with Fudgelearn on a series of training webinars to support the global rollout of Oracle Fusion. Not only has Fudgelearn been professional, committed and a valued partner in supporting the educational rollout of our material to the business but their instructor has also gone above and beyond to help us resolve unforeseen issues.
Thank you!
Global Head of Talent Acquisition & Change Management Lead
UDG Healthcare PLC
I found the Fudgelearn Account Manager to be very knowledgeable and was able to offer the correct package to meet my needs and wider career goals.
I left my one-to-one feeling enthused to undertake my tailored training plan.
Without Fudgelearn’s direction, I feel I would still be wandering around in the darkness!